Highway Billboard Campaign - Pune-Mumbai Expressway

Large-format hoarding campaign along Pune-Mumbai Expressway for a leading real estate developer. Strategic outdoor advertising placement at prime location.

Project Overview

This outdoor advertising campaign showcases the impact of large-format static media in high-traffic locations. Shubindia Ad Works handled the entire campaign lifecycle — site selection based on traffic data, municipal permission procurement, creative design optimized for outdoor viewing, high-quality printing, and professional installation with photographic documentation. OOH advertising at prime locations delivers unmatched visibility and brand stature.

Campaign Specifications

ParameterDetails
Ad FormatLarge-Format Highway Billboard
Size40x20 ft
LocationPune-Mumbai Expressway, pre-toll zone
Estimated Daily Impressions2,00,000+ vehicles
Visibility3 km approach visibility
Illumination24/7 front-lit with LED spotlights

Why Highway Billboard Campaign Advertising Works

Outdoor advertising remains the most impactful medium for building brand presence in Indian markets. Large-format hoardings and billboards command attention in ways that digital ads cannot — they are unblockable, always-on, and physically present in the consumer's environment. Premium locations at traffic junctions, highway stretches, and commercial centres deliver lakhs of daily impressions. With average dwell times of 30-60 seconds at signals, outdoor ads have sufficient exposure time for brand message absorption. For real estate, FMCG, automotive, and retail brands, outdoor advertising delivers the highest recall rates among all media channels.

Our Campaign Execution Process

  1. Campaign Brief & Strategy — Understanding your objectives, target audience, budget, and timeline to design the optimal media mix.
  2. Site Selection & Route Analysis — GPS-tagged site recce with traffic data, visibility assessment, and competitive audit of the area.
  3. Permission & Compliance — Procurement of all municipal, traffic, and NHAI permissions. Complete regulatory compliance handled by our team.
  4. Creative Design & Production — In-house design team creates high-impact visuals. Premium flex/vinyl printing with UV-resistant lamination for durability.
  5. Installation & QC — Professional installation with photographic proof of mounting. Quality check for visibility, alignment, and structural safety.
  6. Campaign Monitoring & Reporting — Regular status updates with performance metrics and photographic evidence throughout the campaign duration.

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Launch a Similar Campaign

Want to execute a outdoor advertising campaign like this one? Shubindia Ad Works has 13+ years of experience and a network of 12,000+ media options across India. Contact us for a free consultation and custom proposal — call +91 9011126970, WhatsApp us, or fill out our enquiry form.

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