Digital OOH & LED Advertising in Pune & Maharashtra

Reach millions with high-impact digital billboards, LED hoardings, and programmatic DOOH campaigns across India's top cities. Real-time content, dayparting, and measurable impressions.

About Digital OOH & LED Advertising

Digital Out-of-Home (DOOH) advertising is the fastest-growing segment of outdoor media in India. Unlike static hoardings, digital billboards and LED screens allow real-time content updates, audience targeting via programmatic platforms, dayparting (showing different ads at different times), and measurable impression tracking. Shubindia Ad Works offers access to 2,000+ digital screens across Pune, Mumbai, Delhi, Bangalore, Hyderabad, and 50+ cities through direct media-owner partnerships and programmatic DOOH platforms.

2,000+ digital screens across India — malls, highways, corporate parks, metro stations
Programmatic DOOH via DV360, Hivestack, and Lemma — audience-triggered campaigns
LED hoardings from 20x20 ft to large-format highway displays
Real-time content management — update creatives in minutes, not weeks
Dayparting and weather-triggered ads for maximum relevance
Measurable impressions with footfall analytics and mobile retargeting

Digital OOH & LED Advertising Services We Offer

LED Hoardings & Billboards: Large-format LED displays on highways, junctions, and commercial zones. Sizes from 20x20 ft to 40x20 ft. Full-motion video capability.
Mall Digital Screens: Indoor digital displays at PVR, INOX lobbies, food courts, and atriums in Phoenix, Seasons, and other premium malls across India.
Metro Station DOOH: Digital screens at metro platforms, concourses, and entry/exit gates in Mumbai, Delhi, Bangalore, and Pune metro networks.
Airport Digital Displays: Arrival/departure hall screens, baggage claim displays, and lounge digital signage at major Indian airports.
Corporate Park Screens: Digital displays at Hinjewadi, Magarpatta, Kharadi IT parks, and BKC corporate complexes targeting affluent professionals.
Programmatic DOOH (pDOOH): Automated, data-driven ad buying through DV360, Hivestack, Lemma, and other DSPs. Audience-triggered, weather-responsive, and time-targeted campaigns.

How Digital OOH & LED Advertising Works — Step by Step

Brief & Audience Mapping: Understand campaign objectives, target audience, and KPIs. Map audience movement patterns using mobile data.
Screen Selection & Planning: Select optimal screens based on audience overlap, footfall data, and campaign budget. Plan dayparts and content rotation.
Creative Production: Design high-impact motion graphics, video ads, and interactive content optimized for each screen size and orientation.
Campaign Launch & Monitoring: Deploy content via CMS. Monitor impression delivery, screen uptime, and audience metrics in real-time dashboards.
Reporting & Optimization: Deliver detailed campaign reports with impression data, audience demographics, and ROI analysis. Optimize in-flight campaigns.

Why Choose Digital OOH Over Static?

Dynamic Content: Update creatives in real-time. Run multiple ads on a single screen with scheduled rotations, weather triggers, and live data feeds.
Programmatic Buying: Buy DOOH inventory programmatically through DSPs like DV360. Target by time, location, audience demographics, and even real-time events.
Measurable Impact: Track impressions, dwell time, and audience demographics. Integrate with mobile data for attribution and retargeting.
Cost Efficiency: Share screen time with other advertisers to reduce costs. Pay per impression or per slot rather than monthly flat fees.
Premium Locations: Digital screens at metro stations, malls, airports, highways, and corporate campuses — high-footfall, premium environments.
Eco-Friendly: No printing, no vinyl waste. Digital displays reduce environmental impact while delivering higher visual impact with HD/4K resolution.

Digital OOH Coverage Across India

Our DOOH network spans 50+ cities with 2,000+ screens across highways, malls, metros, airports, and corporate parks.

Pune
Mumbai
Delhi NCR
Bangalore
Hyderabad
Chennai
Kolkata
Ahmedabad
Jaipur
Lucknow

Key Numbers

Digital Screens
Cities Covered
Daily Impressions
Brands Served

Frequently Asked Questions — Digital OOH & LED Advertising

What is Digital OOH (DOOH) advertising?

Digital Out-of-Home (DOOH) refers to digital media displays in public spaces — LED billboards, digital screens in malls, metros, airports, and highways. Unlike static hoardings, DOOH allows real-time content updates, video playback, and programmatic buying.

How much does LED hoarding advertising cost in India?

LED hoarding rates vary by city and location. In Pune, LED billboard rates start from 1.5 lakh/month. Mumbai highway LEDs range from 3-15 lakh/month. Programmatic DOOH can be bought on a CPM basis starting from 200-500 per thousand impressions.

What is programmatic DOOH?

Programmatic DOOH (pDOOH) uses automated, data-driven platforms to buy digital billboard inventory in real-time. You can target specific audiences, times, weather conditions, and locations through DSPs like DV360, Hivestack, and Lemma.

What are the advantages of digital billboards over static hoardings?

Digital billboards offer dynamic content (video, animation), real-time updates, dayparting (different ads at different times), measurable impressions, lower production costs (no printing), and the ability to run multiple creatives on a single screen.

Can I run video ads on digital billboards?

Yes, most LED hoardings and digital screens support full-motion video (10-30 second spots). We handle creative production optimized for each screen resolution and orientation.

Which cities have the best DOOH coverage?

Mumbai, Delhi NCR, Bangalore, Pune, and Hyderabad have the densest DOOH networks. These cities offer screens at metro stations, malls, highways, airports, and corporate parks with high footfall.

Launch Your Digital OOH Campaign

Get a customized DOOH media plan with screen recommendations, impression estimates, and competitive rates.

Contact Shubindia Ad Works at +91 90111 26970 or request a free quote. WhatsApp us for instant response.