Q: How much does newspaper advertising cost in India?

Newspaper advertising in India costs ₹500–₹2,500 per square centimetre for display ads in major dailies like Times of India, Sakal, and Lokmat. Full-page ads range from ₹5L to ₹10L. Shubindia Ad Works books all major publications at negotiated agency rates with same-day creative support.

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Last updated: February 2026

Newspaper Advertising Agency

Print Media Campaigns in Leading Dailies

Advertising in Maharashtra's leading newspapers—Sakal, Lokmat, Times of India, Maharashtra Times, and more. Reach readers who trust print.

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Woman reading newspaper with Shubindia Ad Works ad on Pune Metro
01/09

About Newspaper Advertising

Despite digital growth, newspaper advertising remains highly effective for certain audiences and objectives. Senior decision-makers, real estate buyers, government officials, and regional language audiences actively engage with print media. Shubindia offers strategic print planning across Maharashtra's leading publications including Sakal, Lokmat, Times of India, Maharashtra Times, Pudhari, and more. With 25+ years of media relationships, we secure premium placements and competitive rates. **Why Newspaper Advertising Still Works:** - **Credibility**: 78% of readers trust print ads more than digital - **Focused Reading**: No ad-blockers, no scrolling past - **Regional Reach**: Marathi dailies reach audiences not active online - **Tangible Impact**: Print ads can be saved, shared, and referenced

  • Access to 15+ leading Maharashtra newspapers
  • Combined readership of 1.5 crore+ across publications
  • Premium placements: Front page jackets, editorial pages
  • Competitive rates through long-standing media relationships
  • Same-day or next-day ad publishing available
  • Free creative design for display advertisements
  • Edition-specific targeting (city/district editions)
  • Supplement and special issue advertising
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2026 Newspaper Rate Comparator

Compare Card Rates Across 38+ Newspapers · 25 Cities

Pick a city and ad format — see the estimated INS card rate for every major newspaper we book on your behalf. Actual quotes are typically 20-35 % below card thanks to Shubindia's INS-accredited trade rates.

Lowest rate
₹3.60 L
Median rate
₹12.00 L
Highest rate
₹24.00 L
NewspaperLanguageCard rate (single insertion)
Prabhat / Punya NagariLowest
Marathi₹3.60 L – ₹5.50 L
Sandesh (Gujarati)
Gujarati₹3.60 L – ₹5.70 L
Lokmat / Pudhari
Marathi₹7.00 L – ₹13.00 L
Loksatta
Marathi₹9.00 L – ₹12.00 L
Business Standard
English (Business)₹9.60 L – ₹12.80 L
Maharashtra Times / Lokmat
Marathi₹10.40 L – ₹13.50 L
Economic Times
English (Business)₹11.60 L – ₹15.60 L
The Times of India
English₹12.50 L – ₹16.00 L
Sakal
Marathi₹21.00 L – ₹24.00 L

Rates shown are indicative INS card rates for Pune — Full page colour. Shubindia typically books at 20-35 % below card. Festival surge (Diwali, Akshay Tritiya, wedding season) adds 15-30 %.

* Rates may vary by publication, media owner and current market trends (edition-specific supplements, page-position premium, spot vs. contract rates).

Get a firm quote

Rate calibration Feb 2026 — INS-published 2026 Q1 card, cross-referenced against releaseMyAd, Ads2Publish and Book4Ad live rate cards (200+ Indian newspapers). Rates change quarterly — final quote confirmed within 4 working hours.

What We Offer

Display Advertisements

Full-page, half-page, quarter-page, and custom size display ads with premium positioning options

Classified Advertising

Text and display classified ads for recruitment, real estate, matrimonial, and announcements

Supplement Advertising

Advertising in newspaper supplements, magazines, and special editions for targeted reach

Front Page Jacket Ads

Premium front-page jacket advertising for maximum visibility and brand impact

Editorial Page Ads

High-engagement advertising adjacent to editorial content read by decision-makers

Multi-Publication Campaigns

Coordinated campaigns across multiple publications for state-wide reach

Tender & Legal Notices

Government tender notices, public announcements, and legal advertisements

Color & B/W Options

Full-color, spot color, and black & white advertisement options to suit every budget

How to Book Newspaper Advertising?

Follow these simple steps to launch your newspaper advertising campaign with Shubindia Ad Works.

  1. 1

    Requirement Analysis

    Understanding your target audience, budget, and campaign objectives to recommend the right publications

  2. 2

    Publication Selection

    Strategic selection of newspapers based on readership demographics and geographic coverage

  3. 3

    Creative Development

    Professional ad design meeting publication specifications with compelling copy and visuals

  4. 4

    Booking & Scheduling

    Securing preferred dates and positions with advance booking for premium placements

  5. 5

    Publishing & Documentation

    Ad publication with newspaper copies and certificates provided as campaign proof

Coverage Area

Sakal (Marathi) - 12 lakh+ daily readersLokmat (Marathi) - 18 lakh+ daily readersTimes of India (English) - 8 lakh+ Pune editionMaharashtra Times (Marathi) - 7 lakh+ readersPudhari (Marathi) - 6 lakh+ readersLoksatta (Marathi) - 4 lakh+ readersKesari (Marathi) - Historical newspaperSandhyanand, Tarun Bharat, and regional dailies

Frequently Asked Questions About Newspaper Advertising

Get answers to common questions about Newspaper Advertising services in Pune and Maharashtra.

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