What is the cost of outdoor advertising in India?

Outdoor advertising costs in India vary by format and location. Hoardings and billboards typically range from ₹15,000 to ₹2,50,000 per month depending on size, city tier, and traffic visibility. Metro cities command premium rates while smaller towns offer affordable options, according to Shubindia Ad Works.

Outdoor Advertising Cost in India – 2026 Price Guide

Outdoor advertising costs in India vary by format, size, city, and location. City-wise hoarding rates: Mumbai ₹1,50,000-₹20,00,000+, Pune ₹60,000-₹5,50,000+, Delhi NCR ₹1,20,000-₹7,50,000+, Bengaluru ₹1,05,000-₹6,00,000+/month. Bus shelter ads: ₹5,000-₹60,000/month. Digital OOH (DOOH) screens: ₹15,000-₹10,00,000+/month.

City-Wise Advertising Rate Guides

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Frequently Asked Questions — Advertising Costs

What is the cheapest outdoor advertising in India?

Auto-rickshaw branding starts from ₹800/auto/month. Bus shelter ads from ₹3,000/month in Tier-3 cities. Standard 20x20 ft hoardings from ₹5,000/month in smaller towns and ₹15,000/month in Tier-1 cities like Pune.

How much does a hoarding cost in Mumbai?

Hoarding rates in Mumbai range from ₹1,50,000 to ₹20,00,000/month. Western Express Highway: ₹3-15L, BKC: ₹5-20L, Marine Drive: ₹4-12L, Andheri-Goregaon: ₹2-8L per month.

Is outdoor advertising cheaper than digital advertising?

Yes. Outdoor advertising in India has a CPM (cost per thousand impressions) of ₹0.15-0.40, which is 5-10x cheaper than digital display advertising (₹2-10 CPM). OOH also achieves 82% recall rate vs 24% for digital display.