Outdoor Advertising Cost in India – 2026 Price Guide

Outdoor advertising costs in India vary by format, size, city, and location. City-wise hoarding rates: Mumbai ₹1,50,000-₹20,00,000+, Pune ₹60,000-₹5,50,000+, Delhi NCR ₹1,20,000-₹7,50,000+, Bengaluru ₹1,05,000-₹6,00,000+/month. Bus shelter ads: ₹5,000-₹60,000/month. Digital OOH (DOOH) screens: ₹15,000-₹10,00,000+/month.

City-Wise Advertising Rate Guides

• Outdoor Advertising Rates in Mumbai, Maharashtra — 2026 Guide
• Outdoor Advertising Rates in Delhi NCR, Delhi – 2026 Guide
• Outdoor Advertising Rates in Bengaluru, Karnataka (2026 Guide)
• Outdoor Advertising Rates in Chennai, Tamil Nadu: 2026 Guide
• Outdoor Advertising Rates in Hyderabad, Telangana 2026 Guide
• Outdoor Advertising Rates in Kolkata, West Bengal — 2026 Guide
• Outdoor Advertising Rates in Ahmedabad, Gujarat — 2026 Guide
• Outdoor Advertising Rates in Jaipur, Rajasthan — 2026 Guide

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Frequently Asked Questions — Advertising Costs

What is the cheapest outdoor advertising in India?

Auto-rickshaw branding starts from ₹800/auto/month. Bus shelter ads from ₹3,000/month in Tier-3 cities. Standard 20x20 ft hoardings from ₹5,000/month in smaller towns and ₹15,000/month in Tier-1 cities like Pune.

How much does a hoarding cost in Mumbai?

Hoarding rates in Mumbai range from ₹1,50,000 to ₹20,00,000/month. Western Express Highway: ₹3-15L, BKC: ₹5-20L, Marine Drive: ₹4-12L, Andheri-Goregaon: ₹2-8L per month.

Is outdoor advertising cheaper than digital advertising?

Yes. Outdoor advertising in India has a CPM (cost per thousand impressions) of ₹0.15-0.40, which is 5-10x cheaper than digital display advertising (₹2-10 CPM). OOH also achieves 82% recall rate vs 24% for digital display.