Digital Marketing Growth Campaign

360-degree digital marketing campaign including Google Ads and social media for a restaurant chain in Pune. Best advertising agency in Pune for digital.

Project Overview

This digital marketing campaign illustrates how data-driven advertising across search and social channels can deliver measurable business results. Shubindia Ad Works crafted a comprehensive strategy covering audience targeting, ad creative development, bid optimization, and performance analytics. Our integrated approach combines offline brand building with digital precision targeting for maximum ROI.

Campaign Specifications

ParameterDetails
ChannelsGoogle Ads, Facebook, Instagram
Campaign TypeBrand awareness + Lead generation
Duration6 months
ReachPune + Mumbai metropolitan area
Results3x increase in footfall, 40% reduction in cost-per-lead
ManagementEnd-to-end: strategy, creative, execution, reporting

Why Digital Advertising Works

Digital marketing complements outdoor advertising by capturing intent-driven audiences online. While billboards and hoardings build broad awareness and brand recall, Google Ads capture high-intent searches from consumers actively looking for products and services. Social media advertising on Facebook and Instagram enables precise demographic and interest-based targeting, driving engagement and conversions. The combination of offline visibility (outdoor) with online precision (digital) creates a powerful full-funnel marketing strategy that maximizes both reach and ROI.

Our Campaign Execution Process

  1. Campaign Brief & Strategy — Understanding your objectives, target audience, budget, and timeline to design the optimal media mix.
  2. Audience Research & Targeting — Detailed audience profiling using demographics, interests, and behavioural data for precision targeting.
  3. Ad Creative Development — Scroll-stopping creatives designed for each platform format (feed, stories, search, display).
  4. Campaign Launch & Optimization — Structured A/B testing, bid optimization, and budget allocation based on real-time performance data.
  5. Analytics & Reporting — Weekly performance dashboards with actionable insights. Monthly strategy reviews for continuous improvement.
  6. Campaign Monitoring & Reporting — Regular status updates with performance metrics and photographic evidence throughout the campaign duration.

Related Advertising Services

Launch a Similar Campaign

Want to execute a digital advertising campaign like this one? Shubindia Ad Works has 13+ years of experience and a network of 12,000+ media options across India. Contact us for a free consultation and custom proposal — call +91 9011126970, WhatsApp us, or fill out our enquiry form.

More from Our Portfolio