Times of India Advertising Rates 2026: City-Wise Cost Breakdown
Why Advertise in Times of India?
Times of India (TOI) is India's undisputed leader in English newspaper readership with over 31 lakh readers nationwide and a circulation of 29 lakh+ copies daily. Published by Bennett, Coleman & Co. Ltd., it's the world's largest-selling English daily and the first choice for advertisers seeking mass urban reach.
TOI readers skew towards urban professionals, business decision-makers, and affluent households — making it ideal for real estate, automotive, education, FMCG, and corporate campaigns. The paper publishes editions in 35+ cities with localized supplements that allow precise geographic targeting.
Times of India Display Ad Rates by City (2026)
Display ad rates in Times of India vary dramatically by city due to differences in circulation and advertiser demand. Here's a comprehensive city-wise breakdown of minimum ad spends:
| City/Edition | Readership | Min Spend (Rs) | Cost per sq cm (Rs) |
|---|---|---|---|
| Mumbai | 7,50,000 | 90,240 | 800 - 3,000 |
| Delhi | 5,94,773 | 65,920 | 650 - 2,800 |
| Bangalore | 3,66,465 | 59,040 | 550 - 2,100 |
| Pune | 1,23,561 | 38,800 | 400 - 1,800 |
| Hyderabad | 1,38,364 | 24,300 | 350 - 1,500 |
| Chennai | 1,15,000 | 35,000 | 380 - 1,600 |
| Kolkata | 95,000 | 28,000 | 300 - 1,400 |
| All India | 31,00,000 | 3,29,620 | Combined rate |
TOI Ad Pricing by Format
| Format | Size (sq cm) | Mumbai (Rs) | Delhi (Rs) | Bangalore (Rs) | Pune (Rs) |
|---|---|---|---|---|---|
| Quarter Page | ~400 | 1,50,000 - 1,75,000 | 1,20,000 - 1,50,000 | 1,00,000 - 1,30,000 | 60,000 - 80,000 |
| Half Page | ~825 | 2,50,000 - 3,50,000 | 2,00,000 - 2,80,000 | 1,80,000 - 2,50,000 | 1,00,000 - 1,50,000 |
| Full Page | ~1,760 | 8,00,000 - 20,00,000 | 6,50,000 - 15,00,000 | 5,00,000 - 12,00,000 | 3,50,000 - 8,00,000 |
| Jacket (Both Sides) | ~3,520 | 15,00,000 - 25,00,000 | 12,00,000 - 20,00,000 | 10,00,000 - 18,00,000 | 5,00,000 - 12,00,000 |
Times of India Classified Ad Rates
TOI's classified section is organized into well-defined categories, making it easy for readers to find specific listings. Here's the pricing structure:
| Category | Rate Structure | Approximate Cost | Free Scheme |
|---|---|---|---|
| Matrimonial | Per line | ₹800 - 1,500/line | Book 2, Get 2 Free |
| Recruitment | Per sq cm | ₹250 - 600/sq cm | Book 2, Get 1 Free |
| Property | Per line | ₹600 - 1,200/line | Volume discounts |
| Education | Per sq cm | ₹200 - 500/sq cm | Seasonal packages |
| Public Notice | Per sq cm | ₹300 - 800/sq cm | — |
| Obituary | Per sq cm | ₹400 - 1,000/sq cm | — |
TOI Supplements and Special Editions
Times of India publishes several popular supplements that offer 20-40% lower rates than the main edition while reaching the same readership:
- Pune Times / Bombay Times / Delhi Times: Entertainment and lifestyle supplement — ideal for restaurants, events, fashion, and entertainment brands
- Times Ascent: Weekly recruitment supplement — the #1 platform for job advertising with 25 lakh readers
- Education Times: Education sector advertising — admissions, coaching institutes, universities
- Times Property: Real estate supplement — builders, developers, and property dealers
Pro Tip: Supplement advertising delivers better targeting for niche campaigns. A quarter page in Pune Times costs 30-40% less than the main Pune edition while reaching entertainment-interested readers specifically.
How to Get the Best TOI Advertising Rates
- Book through an agency. Agencies like Shubindia Ad Works have pre-negotiated volume rates that are 15-25% below card prices.
- Leverage combo packages. Booking TOI + Navbharat Times (Hindi) together saves 20-30% vs. booking separately.
- Choose off-peak days. Tuesday to Thursday ads are 10-15% cheaper than Friday-Sunday editions.
- Plan around free schemes. The 2+1 recruitment scheme effectively gives you 33% free advertising.
- Consider supplement pages. For lifestyle, property, or education campaigns, supplements offer better ROI.
Start Your TOI Campaign with Shubindia Ad Works
With 13+ years of media buying experience and direct partnerships with Times Group publications, Shubindia Ad Works secures the best possible rates for your Times of India campaigns across all cities and formats.
Whether you need a small classified ad or a multi-city jacket campaign, our team handles everything — from rate negotiation and creative design to placement and publication proof. Get your free TOI advertising proposal today.
Frequently Asked Questions
How much does a full-page ad in Times of India cost?
A full-page color display ad in Times of India costs ₹1.5 lakh to ₹20 lakh depending on the city edition. Mumbai is the most expensive (₹8-20 lakh), followed by Delhi (₹6.5-15 lakh), Bangalore (₹5-12 lakh), and Pune (₹3.5-8 lakh). Regional editions like Lucknow or Ahmedabad are significantly cheaper at ₹1.5-5 lakh.
What is the minimum budget to advertise in Times of India?
The minimum spend for Times of India varies by city: ₹90,240 in Mumbai, ₹65,920 in Delhi, ₹59,040 in Bangalore, ₹38,800 in Pune, and ₹24,300 in Hyderabad. These are for the smallest custom-sized display ads. Text classifieds start from ₹500-1,000 depending on word count.
Does Times of India offer advertising discounts?
Yes, Times of India offers several discount schemes: 2+1 free for Recruitment ads, 2+2 free for Matrimonial ads, multi-edition packages (e.g., TOI + Navbharat Times combo), and volume discounts of 15-25% for 10+ insertions. Agencies like Shubindia Ad Works can negotiate additional savings beyond published rates.
Which Times of India edition has the highest readership?
The Mumbai edition leads with approximately 7.5 lakh readers, followed by Delhi (5.9 lakh), Bangalore (3.6 lakh), and the All India combined readership of 31 lakh. For national campaigns, the All India package covers all editions with a minimum spend of ₹3.3 lakh.
How far in advance should I book a Times of India ad?
Standard inside-page ads should be booked 7-10 days in advance. Premium positions (front page, back page, jacket) require 15-20 days. During festive seasons (Diwali, Ganesh Chaturthi, IPL), book 30-45 days ahead as premium slots fill up fast.
For latest newspaper advertising rates, contact our specialized Newspaper Advertising Desk: Call +919850219850 or WhatsApp our Newspaper Desk.
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