Economic Times Pune Advertising 2026 — B2B, IPO, BFSI & Executive Reach

Why Advertise in Economic Times Pune

Economic Times (ET) is India's largest-selling business daily, published by Bennett Coleman & Co. (Times Group). Pune is one of ET's most important edition markets thanks to Hinjewadi's IT ecosystem, MIDC's manufacturing base, Baner-Balewadi's fintech density, and the concentration of ~450 corporate HQs in the city.

ET Pune reaches 1.2 lakh professional readers including CXOs, founders, mid-senior managers, wealth-management clients, retail investors, and BFSI professionals. If your target buyer holds a business card and controls a budget, ET Pune reaches them.

Economic Times Pune Ad Rates 2026

Format	Rate ₹ (ET Pune)	Best For
Full page colour (front)	4,60,000	IPOs, corporate ID launches
Full page colour (inside)	2,80,000	Standard placement
Half page colour	1,45,000	BFSI, real estate, B2B
Quarter page colour	72,500	Corporate hiring, event notices
Front-page ear (5x33 cm)	1,20,000	Product launches
Solus back page	3,80,000	Corporate-brand statements
ET Wealth (Sun) — half page	1,80,000	Mutual funds, PMS, insurance
ET Corporate — full page	3,10,000	M&A, hiring, IPO road shows
Classified display (per col-cm)	₹720	Tenders, hiring, EGM notices

Reader Demographics — Pune Edition

• Occupation: 38% mid-senior managers, 18% founders/entrepreneurs, 15% CXOs/directors, 12% BFSI/consulting, 10% investors/traders, 7% students of MBA/CA/CFA.
• Age: 55% aged 30-50; 22% aged 50+ (senior professionals with high disposable income); 15% aged 22-30 (fresher managers); 8% students.
• Income: 68% earn above ₹15 lakh/year; 32% above ₹40 lakh/year; 12% above ₹1 crore/year.
• Investment profile: 82% hold mutual funds; 61% direct equity; 34% own real estate beyond primary residence; 22% hold PMS or AIF accounts.

Best Ad Formats by Advertiser Type

1. IPO / QIP / Preferential issue notices: Full-page front-jacket, mandatory statutory placement. ET Pune is one of the required "widely-circulated business daily" venues per SEBI norms.
2. Mutual funds & wealth-management: Half-page in ET Wealth (Sunday). This is where AMCs launch NFOs and PMS providers announce strategy notes.
3. Corporate hiring: Quarter-page display + ET Corporate supplement classifieds. Ideal for CXO-level roles, tech leadership, senior consulting hires.
4. Luxury real estate: ₹3 crore-plus projects in Boat Club, Model Colony, Kalyani Nagar advertise here. ET readers are prime buyers.
5. Executive education: IIM Executive MBAs, ISB, IIMB, IIML programmes buy full-page + half-page cadences for admissions cycles.
6. B2B tech & SaaS: Corporate rebranding, product launches, event promotions. Full-page during product launch weeks.

Highest-ROI Supplements

• ET Wealth (Sunday): Personal finance, retirement planning, tax saving, HNI portfolios. Mutual funds spend 40%+ of print budgets here.
• ET Corporate (Tue): M&A news, corporate results, senior hiring, IPO announcements.
• ET Panache (Sat): Luxury lifestyle — watches, cars, fine dining, luxury real estate.
• ET Careers (Wed): Senior-level hiring, executive education, upskilling.
• ET Startup (varies): Founder-focused; venture funds, D2C brands, SaaS launches.

Combo Discounts With Times Group

ET Pune combos well with:

• ET + Times of India Pune: Business + mass reach. 22% saving over separate booking.
• ET + Maharashtra Times: Business + regional Marathi authority. 20% saving.
• ET + Mumbai Mirror: Extends ET Pune buy to Mumbai's start-up + finance readers. 18% saving.
• Full Times Group jacket day: ET + TOI + MT + Mirror same-day wrap. Ultra-premium at ~₹85 lakh, delivers 90+ lakh readers across four papers. Reserved for major IPOs or brand relaunches.

Booking Timelines

• Standard display: 3 working days.
• ET Wealth Sunday premium slots: 3 weeks in advance.
• Solus jacket or front page: 2 weeks minimum.
• IPO / statutory notices: Must comply with SEBI cut-off; book 5 working days before intended publication.

Frequently Asked Questions

Is Economic Times worth advertising in for a Pune-based B2B SaaS?

Yes. ET Pune's 1.2 lakh readership is heavily concentrated in CXO/senior-manager decision-makers who buy B2B software. A well-crafted half-page in ET can deliver 15-25 qualified enterprise enquiries per insertion — high-value ROI for typical B2B deal sizes.

What's the SEBI requirement for IPO ads in newspapers?

SEBI mandates publication of the abridged prospectus and price band notice in one English financial daily (typically ET or Business Standard), one Hindi daily, and one regional daily. ET Pune counts as the English business daily requirement.

Can I run recruitment ads for CXOs in ET?

Yes — ET's Wednesday Careers supplement is the primary venue. A quarter-page display + a boxed classified is the standard format. Shubindia's ET recruitment desk secures the exact placement your job description needs.

Does ET accept advertorials?

Yes, marked 'ADVT.' at the top. ET is stricter than most on advertorial accuracy — financial claims must be substantiated with company data. Shubindia's ET-approved copywriters handle SEBI-compliant financial advertorials.

Which Sunday ET Wealth slot is highest-ROI?

The 'On the Cover' quarter-page slot on ET Wealth's page 3 delivers the highest CTR for NFO launches. For mutual-fund houses, this slot is booked 4-6 weeks in advance for major product launches.

How much does a full-page ET jacket cost?

A 4-page jacket (front page + p3 + p4 + back page) in ET Pune is ~₹12-15 lakh depending on colour intensity and booking lead time. For a Times Group multi-paper jacket (ET+TOI+MT), the range is ₹65-85 lakh with 3 weeks' notice.

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