Newspaper Advertising Rates in Pune 2026
Planning a newspaper advertising campaign in Pune? This comprehensive rate card covers every major publication — Times of India, Sakal, Lokmat, Maharashtra Times, Pudhari, and Loksatta — with 2026 pricing for classified text, classified display, and full display advertisements. Rates are sourced from official tariff cards and agency partnerships. Shubindia Ad Works guarantees the lowest rates through our bulk booking agreements with all publications.
Display Advertising Rates — All Pune Newspapers 2026
| Newspaper | Per sq cm | Quarter Page | Half Page | Full Page | Front Page/sq cm | Circulation |
|---|---|---|---|---|---|---|
| Times of India (English) | ₹1,940 | ₹3,88,000 | ₹6,40,200 | ₹12,80,400 | ₹3,255 | 2.8 lakh |
| Sakal (Marathi) | ₹3,240 | ₹6,56,586 | ₹11,66,400 | ₹23,32,800 | ₹4,860 | 4.5 lakh |
| Lokmat (Marathi) | ₹900 | ₹3,17,239 | ₹6,89,476 | ₹12,68,955 | ₹2,520 | 4.68 lakh |
| Maharashtra Times (Marathi) | ₹1,097 | ₹3,92,700 | ₹7,62,300 | ₹14,86,485 | ₹2,194 | 3.2 lakh |
| Pudhari (Marathi) | ₹1,260 | ₹1,13,098 | ₹1,88,496 | ₹3,45,970 | ₹2,520 | 2.1 lakh |
| Loksatta (Marathi) | ₹500 | ₹73,618 | ₹1,37,700 | ₹2,47,709 | ₹1,500 | 1.8 lakh |
Classified Ad Rates — Category-Wise
| Newspaper | Text (5 lines) | CD/sq cm | Matrimonial | Obituary | Name Change | Property |
|---|---|---|---|---|---|---|
| Times of India | ₹325 | ₹1,940 | ₹3,000+ | ₹2,500+ | ₹1,500+ | ₹2,000+ |
| Sakal | ₹200 | ₹3,240 | ₹1,800+ | ₹1,500+ | ₹1,000+ | ₹1,200+ |
| Lokmat | ₹180 | ₹900 | ₹1,500+ | ₹1,200+ | ₹1,000+ | ₹1,000+ |
| Maharashtra Times | ₹250 | ₹1,097 | ₹2,200+ | ₹1,800+ | ₹1,200+ | ₹1,500+ |
| Pudhari | ₹150 | ₹1,260 | ₹1,200+ | ₹1,000+ | ₹800+ | ₹900+ |
| Loksatta | ₹180 | ₹500 | ₹1,400+ | ₹1,100+ | ₹900+ | ₹1,000+ |
Premium Placement Rates
| Placement | TOI | Sakal | Lokmat | Maha Times |
|---|---|---|---|---|
| Jacket Front (Full Wrap) | ₹16,40,000+ | ₹19,82,742+ | ₹19,82,742+ | ₹26,57,226+ |
| Jacket Back Side | ₹8,20,000+ | ₹6,94,960+ | ₹6,94,960+ | ₹9,30,029+ |
| Skybus (Strip Ad) | ₹5,00,000+ | ₹4,00,000+ | ₹3,50,000+ | ₹10,62,890+ |
| Pointer Ad | ₹58,590+ | ₹1,44,000+ | ₹50,000+ | ₹29,340+ |
| Page 3 / Back Page | ₹2,425/sq cm | ₹4,860/sq cm | ₹2,520/sq cm | ₹1,646/sq cm |
Frequently Asked Questions
What are the newspaper advertising rates in Pune for 2026?
Newspaper advertising rates in Pune for 2026: Classified text ads start from ₹150/5 lines (Pudhari) to ₹325/5 lines (TOI). Display ads range from ₹500/sq cm (Loksatta) to ₹3,240/sq cm (Sakal). Full-page display costs ₹2.47 lakh (Loksatta) to ₹23.32 lakh (Sakal). These are standard tariff rates; Shubindia offers 10-25% lower through agency partnerships.
Which is the cheapest newspaper for advertising in Pune?
For classified text ads, Pudhari is the cheapest at ₹150/5 lines. For display ads, Loksatta offers the lowest rates at ₹500/sq cm. However, cost-per-reader matters more — Lokmat at ₹900/sq cm reaches 4.68 lakh circulation, offering excellent value. Shubindia's multi-paper packages start from ₹2,500 for classified ads across 2 newspapers.
How much does a full-page ad cost in Times of India Pune?
A full-page display ad in Times of India Pune costs approximately ₹12.8 lakh (33x52 cm, 1,727 sq cm at ₹1,940/sq cm standard rate). Front-page full ads cost ₹41.6 lakh+. Half-page: ₹6.4 lakh. Quarter-page: ₹3.88 lakh. Through Shubindia's agency rates, these are available at 10-20% discount depending on booking volume and timing.
Are Sunday newspaper ad rates different from weekdays in Pune?
Yes, Sunday editions typically cost 20-50% more than weekday editions due to higher circulation and readership. For example, Times of India Sunday Pune has approximately 30% higher readership. However, classified text ad rates are usually the same across all days. Display ad premiums apply for Sunday and festival special editions. Book weekday editions for better value.
Do newspaper ad rates include design charges?
Standard newspaper tariff rates do not include design charges. However, when you book through Shubindia Ad Works, ad design is completely free — we create professional layouts in English and Marathi at no extra cost. This applies to all ad types: classified display, full display, and advertorial content.
How do government advertisement rates compare to commercial rates in Pune?
Government ad rates (DAVP rates) are standardized at ₹59.68/sq cm for newspapers with circulation up to 1 lakh copies, recently hiked by 26% in 2025. Commercial rates are set by individual publications and are significantly higher. For government/PSU advertising, Shubindia is an authorized agency handling DAVP bookings across all Pune publications.
Disclaimer: Rates displayed on this page are indicative and sourced from competitor platforms (The Media Ant, Bhavesads) and official rate cards for reference purposes. Actual rates may vary based on booking volume, timing, season, and negotiation. Please contact our Newspaper Advertising Desk for the exact updated rates. Call +919850219850 or WhatsApp our Newspaper Desk.
Get the Lowest Newspaper Ad Rates in Pune
Shubindia's agency rates are 10-25% lower than published tariffs. Call for a free quote.
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