Shriram Finance Pan-Maharashtra Dual-Media Campaign
Outdoor + Radio integrated campaign across Maharashtra
Shubindia executed Shriram Finance's pan-Maharashtra campaign using dual outdoor-radio media strategy across 6 cities. 75+ hoardings combined with radio achieved 360° market coverage reaching 5M+ weekly.
Client: Shriram Finance
Location: Maharashtra
Campaign Period: 2024
The Challenge
Shriram Finance needed to strengthen rural and semi-urban presence across Maharashtra while maintaining urban dominance. Single media wasn't sufficient for diverse markets.
- Diverse markets from metro to rural
- Need for both visual and audio reach
- Budget optimization across locations
Our Approach
We designed an integrated outdoor + radio campaign. Hoardings dominated highways and city entries; radio extended reach into areas where outdoor inventory was limited.
- Outdoor for urban + highway visibility
- Radio for rural + semi-urban reach
- 6 cities, synchronized messaging
- Regional language customization
The Results
Achieved 360° market coverage across Maharashtra. The dual-media approach became their standard campaign template.
Campaign Results
| Metric | Value | Details |
|---|---|---|
| Cities Covered | 6 | Major Maharashtra markets |
| Outdoor Sites | 75+ | Hoardings and billboards |
| Radio Reach | 5M+ | Weekly listeners |
| Market Coverage | 360° | Urban + rural |
Services: Multi-city, Dual Media, Radio, Finance