BFSIOutdoor Featured
SBI
SBI Hyper-local Outdoor Strategy
Targeted branch-level outdoor advertising across Maharashtra
Maharashtra 2023
Hyper-localBankingBranch MarketingMulti-city
50+
Locations
Branches covered
25%
Footfall Increase
Average across branches
5
Cities
Maharashtra coverage
The Challenge
SBI needed to drive footfall to specific branches across Maharashtra while maintaining brand consistency. Each location had different competitive dynamics and customer demographics.
- Branch-level marketing with Pan-Maharashtra scale
- Different competitive scenarios per location
- Need to drive specific branch footfall
Our Approach
We developed a hyper-local strategy with customized creatives for each branch catchment area. Media selection was based on commuter patterns feeding into each branch location.
- Catchment area mapping for each branch
- Customized creative with local language
- Media mix optimized per location
- Coordinated launch across 50+ locations
The Results
SBI achieved measurable increase in branch walk-ins across all target locations. The campaign became a model for localized banking marketing.
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