SBI Hyper-local Outdoor Strategy
Targeted branch-level outdoor advertising across Maharashtra
Shubindia executed SBI's hyper-local outdoor campaign across 50+ branches in Maharashtra. Branch-specific targeting increased average footfall by 25% using localized media selection and customized regional creatives.
Client: SBI
Location: Maharashtra
Campaign Period: 2023
The Challenge
SBI needed to drive footfall to specific branches across Maharashtra while maintaining brand consistency. Each location had different competitive dynamics and customer demographics.
- Branch-level marketing with Pan-Maharashtra scale
- Different competitive scenarios per location
- Need to drive specific branch footfall
Our Approach
We developed a hyper-local strategy with customized creatives for each branch catchment area. Media selection was based on commuter patterns feeding into each branch location.
- Catchment area mapping for each branch
- Customized creative with local language
- Media mix optimized per location
- Coordinated launch across 50+ locations
The Results
SBI achieved measurable increase in branch walk-ins across all target locations. The campaign became a model for localized banking marketing.
Campaign Results
| Metric | Value | Details |
|---|---|---|
| Locations | 50+ | Branches covered |
| Footfall Increase | 25% | Average across branches |
| Cities | 5 | Maharashtra coverage |
Services: Hyper-local, Banking, Branch Marketing, Multi-city