Samsung — Times of India, Maharashtra Times & Lokmat Full-Page Newspaper Campaign
Jacket Front Page, Full Page & Half Page Ads for Samsung flagship phones in Maharashtra's top newspapers
Shubindia executed Samsung's premium newspaper advertising across Times of India, Maharashtra Times, and Lokmat in 2024 reaching 10M+ readers.
Client: Samsung
Location: Maharashtra
Campaign Period: 2024
The Challenge
Samsung needed high-impact print advertising across Maharashtra for multiple flagship phone launches in 2024. Required premium placements — front pages, jackets, full-page spreads — in Times of India, Maharashtra Times, and Lokmat.
- Securing premium front-page and jacket placements in Maharashtra's top 3 newspapers
- Multiple flagship launches requiring back-to-back high-impact insertions
- Maintaining Samsung's exacting visual standards across different newspaper formats
- Coordinating simultaneous insertions across three publications and multiple editions
Our Approach
Secured the most coveted placements: Jacket Front Page Full Page Ads in Times of India (wrapping the entire front page), Front Page Strip Ads for launch-day awareness, Full Page Colour Ads for product storytelling, and Half Page Ads for sustained visibility. Adapted for each newspaper's format and readership. Multi-edition coverage across Pune, Mumbai, Nashik, Nagpur.
- Jacket Front Page Ads: TOI full wrap — most premium newspaper placement
- Front Page Ads: Day-of-launch coverage across all 3 publications
- Full Page Colour Ads: Product storytelling on premium sections
- Half Page Ads: Sustained visibility between launches
- Format adaptation for TOI, Maharashtra Times, and Lokmat
- CMYK colour proofing and Samsung brand guideline compliance
- Multi-edition: Pune, Mumbai, Nashik, Nagpur
The Results
Samsung's 2024 newspaper campaign achieved unprecedented reach across Maharashtra. 10M+ combined readership reached. Samsung renewed the partnership for 2025.
Campaign Results
| Metric | Value | Details |
|---|---|---|
| Publications | 3 | Times of India, Maharashtra Times, Lokmat |
| Reach | 10M+ | Combined readership |
| Ad Formats | 4 | Jacket, Front Page, Full Page, Half Page |
| Flagship Launches | 5+ | Galaxy S24 Ultra, Z Fold/Flip, A series & more |
Services: Newspaper Advertising, Full Page Ads, Front Page Ads, Jacket Ads, Times of India, Maharashtra Times, Lokmat