OPPO F3 Plus — Outdoor Advertising & 800+ In-Shop Branding in Pune

Citywide outdoor blitz and in-shop branding across 800+ mobile stores for the OPPO F3 Plus flagship launch

Shubindia executed a dual outdoor + retail branding campaign for OPPO F3 Plus in Pune, covering 30+ premium hoarding locations and branding 800+ mobile stores.

Client: OPPO

Location: Pune

Campaign Period: 2018

The Challenge

OPPO was launching the F3 Plus in India's most competitive mobile market. Pune and PCMC combined had 800+ mobile retail stores. OPPO needed to dominate both outdoor visibility and in-store presence — hoardings on every major road AND branding in every mobile shop — within tight launch timelines.

• Launching in a hyper-competitive mobile market against Vivo, Samsung, and Xiaomi
• Dominating both outdoor visibility AND in-store shelf presence simultaneously
• Covering 800+ individual mobile retail stores with consistent branding
• Tight launch timelines requiring parallel execution across outdoor and retail teams

Our Approach

Two-pronged attack: 30+ premium hoardings on Pune's busiest roads (FC Road, JM Road, Sinhagad Road, Mumbai-Pune Highway) for awareness. Plus in-shop branding in 800+ mobile stores — POS displays, counter stands, window decals, standees, danglers — deployed by 50+ field executives simultaneously across Pune and PCMC.

• Outdoor: Premium hoardings on FC Road, JM Road, Sinhagad Road, Mumbai-Pune Highway
• In-Shop: POS displays, counter stands, window decals, standees in 800+ stores
• 50+ field executives for parallel retail deployment
• Consistent visual identity from 40ft billboards to 6-inch counter stands
• Real-time deployment tracking with photo proof from every store

The Results

OPPO F3 Plus achieved #1 shelf visibility in Pune during launch week. The campaign became a reference model for future OPPO launches nationwide.

Campaign Results

Services: Outdoor Advertising, Hoarding, In-Shop Branding, Retail Branding, Product Launch

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