OPPO F3 Plus — Outdoor Advertising & 800+ In-Shop Branding in Pune
Citywide outdoor blitz and in-shop branding across 800+ mobile stores for the OPPO F3 Plus flagship launch
Shubindia executed a dual outdoor + retail branding campaign for OPPO F3 Plus in Pune, covering 30+ premium hoarding locations and branding 800+ mobile stores.
Client: OPPO
Location: Pune
Campaign Period: 2018
The Challenge
OPPO was launching the F3 Plus in India's most competitive mobile market. Pune and PCMC combined had 800+ mobile retail stores. OPPO needed to dominate both outdoor visibility and in-store presence — hoardings on every major road AND branding in every mobile shop — within tight launch timelines.
- Launching in a hyper-competitive mobile market against Vivo, Samsung, and Xiaomi
- Dominating both outdoor visibility AND in-store shelf presence simultaneously
- Covering 800+ individual mobile retail stores with consistent branding
- Tight launch timelines requiring parallel execution across outdoor and retail teams
Our Approach
Two-pronged attack: 30+ premium hoardings on Pune's busiest roads (FC Road, JM Road, Sinhagad Road, Mumbai-Pune Highway) for awareness. Plus in-shop branding in 800+ mobile stores — POS displays, counter stands, window decals, standees, danglers — deployed by 50+ field executives simultaneously across Pune and PCMC.
- Outdoor: Premium hoardings on FC Road, JM Road, Sinhagad Road, Mumbai-Pune Highway
- In-Shop: POS displays, counter stands, window decals, standees in 800+ stores
- 50+ field executives for parallel retail deployment
- Consistent visual identity from 40ft billboards to 6-inch counter stands
- Real-time deployment tracking with photo proof from every store
The Results
OPPO F3 Plus achieved #1 shelf visibility in Pune during launch week. The campaign became a reference model for future OPPO launches nationwide.
Campaign Results
| Metric | Value | Details |
|---|---|---|
| Stores Branded | 800+ | Mobile retail stores in Pune + PCMC |
| Outdoor Locations | 30+ | Premium hoarding sites |
| Field Team | 50+ | Executives deployed |
| Market Impact | #1 Shelf Share | Highest in-store visibility during launch week |
Services: Outdoor Advertising, Hoarding, In-Shop Branding, Retail Branding, Product Launch