Zeno Health Multi-Month Branding Blitz
Massive pan-Pune pharmacy chain launch campaign
Shubindia executed Zeno Health's market entry with a 6-month, 100+ location outdoor blitz across Pune. The sustained campaign supported 30+ store launches and achieved top-3 pharmacy brand recall.
Client: Zeno Health
Location: Pune
Campaign Period: 2024
The Challenge
Zeno Health, a new pharmacy chain, needed to establish brand presence from scratch across Pune and compete with established players like Apollo and MedPlus.
- New brand with zero recognition
- Competing against established pharmacy chains
- Multiple store launches in short timeframe
Our Approach
We designed a sustained 6-month outdoor campaign covering every major arterial road in Pune. The strategy focused on omnipresence—ensuring Zeno Health was visible at every turn.
- 6-month sustained campaign
- 100+ outdoor locations across Pune
- Coordinated with store opening calendar
- Consistent brand messaging across all media
The Results
Zeno Health achieved top-of-mind awareness within 6 months of launch. Successfully opened 30+ stores with strong initial footfall.
Campaign Results
| Metric | Value | Details |
|---|---|---|
| Campaign Duration | 6 months | Sustained presence |
| Locations | 100+ | Outdoor sites |
| Stores Launched | 30+ | With campaign support |
| Awareness | Top 3 | Pharmacy recall in Pune |
Services: Launch Campaign, Multi-month, Pan-city, Healthcare