HealthcareOutdoor
Zeno Health
Zeno Health Multi-Month Branding Blitz
Massive pan-Pune pharmacy chain launch campaign
Pune 2024
Launch CampaignMulti-monthPan-cityHealthcare
6 months
Campaign Duration
Sustained presence
100+
Locations
Outdoor sites
30+
Stores Launched
With campaign support
Top 3
Awareness
Pharmacy recall in Pune
The Challenge
Zeno Health, a new pharmacy chain, needed to establish brand presence from scratch across Pune and compete with established players like Apollo and MedPlus.
- New brand with zero recognition
- Competing against established pharmacy chains
- Multiple store launches in short timeframe
Our Approach
We designed a sustained 6-month outdoor campaign covering every major arterial road in Pune. The strategy focused on omnipresence—ensuring Zeno Health was visible at every turn.
- 6-month sustained campaign
- 100+ outdoor locations across Pune
- Coordinated with store opening calendar
- Consistent brand messaging across all media
The Results
Zeno Health achieved top-of-mind awareness within 6 months of launch. Successfully opened 30+ stores with strong initial footfall.
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