Yashoda Technical Campus Satara — A+ Category Expressway Hoarding Campaign
Premium Pune-Mumbai Expressway hoarding with storm resilience story
Shubindia Ad Works executed a premium A+ category hoarding campaign for Yashoda Technical Campus Satara on the Pune-Mumbai Expressway. When a severe storm destroyed the initial installation within hours, the team waited 12 days through a Red Alert weather warning before reinstalling with reinforced mounting. The hoarding now delivers 2L+ daily impressions to students, parents, and commuters on India's busiest expressway.
Client: Yashoda Technical Campus (YSPM), Satara
Location: Pune-Mumbai Expressway
Campaign Period: 2026
The Challenge
Yashoda Technical Campus wanted maximum brand visibility to reach a high-footfall, quality audience — students, parents, and decision-makers. They specifically needed an A+ category hoarding display on the Pune-Mumbai Expressway, one of the most premium and high-traffic outdoor advertising locations in Maharashtra. The brief was clear: bold visibility, prime location, no compromise on impact.
- Needed maximum visibility on India's busiest expressway corridor
- Target audience: aspirant students, parents, and educators travelling between Pune and Mumbai
- Required A+ category premium hoarding placement — no compromise on location quality
- Institute offers Engineering, Polytechnic, Architecture, Pharmacy, Management, and CBSE School — needed to communicate breadth
Our Approach
The Shubindia Ad Works team curated a selection of top-tier expressway media options and presented them to the institute's management. The leadership was immediately impressed with the scale, visibility, and strategic positioning of the site. A deal was finalised, creative was developed highlighting all programmes, and installation was executed — giving Yashoda Technical Campus commanding, round-the-clock brand presence on the expressway.
- Curated A+ category expressway hoarding locations with maximum visibility
- Presented premium media options to institute management with traffic data and visibility analysis
- Developed bold creative showcasing Engineering, Polytechnic, Architecture, Pharmacy, Management, and CBSE School
- Executed professional installation at the prime Pune-Mumbai Expressway location near Urse toll
The Results — And The Storm That Tested Us
On 1st April, within hours of the morning installation, a sudden and severe rain and windstorm swept across Pune and its peripheral regions. The flex display was torn apart the same afternoon. The Pune Metropolitan Region was placed under a Red Alert weather warning that persisted for several days. Rather than rush and compromise on quality or worker safety, Shubindia Ad Works waited strategically for a weather window. After 12 days, with conditions stabilising, our expert team reinstated the hoarding with reinforced mounting and precision technique. Through the entire 12-day period, Yashoda Technical Campus stood firmly by us — their trust in our commitment was unwavering. The re-installed display now stands tall and bold on the Pune-Mumbai Expressway, delivering commanding visibility to lakhs of daily commuters.
Campaign Results
| Metric | Value | Details |
|---|---|---|
| Daily Impressions | 2L+ | Estimated daily vehicle traffic past the hoarding site on Pune-Mumbai Expressway |
| Location Category | A+ | Premium expressway location near Urse toll plaza — highest visibility tier |
| Reinstallation Time | 12 Days | Reinstalled after Red Alert weather event with reinforced mounting for durability |
| Programme Visibility | 6 | All 6 academic programmes (Engineering, Polytechnic, Architecture, Pharmacy, Management, CBSE) featured on a single impactful creative |
Services: Expressway Hoarding, A+ Category, Premium Location, Education Sector, Pune-Mumbai Expressway
Frequently Asked Questions
What is an A+ category hoarding location?
An A+ category hoarding is a premium outdoor advertising site on a high-traffic arterial road or expressway. The Pune-Mumbai Expressway is classified as A+ due to 2L+ daily vehicles, premium audience profile (business travelers, professionals, students), and 24/7 visibility. A+ locations command the highest advertising rates due to their unmatched reach and impact.
How much does expressway hoarding advertising cost?
Pune-Mumbai Expressway hoarding rates range from ₹50,000 to ₹5,00,000 per month depending on exact location, size, and illumination. Premium spots near toll plazas and interchanges command higher rates due to captive audience (vehicles slow down). Shubindia Ad Works offers competitive expressway rates with end-to-end execution.
How does Shubindia handle weather damage to outdoor installations?
Shubindia Ad Works takes full responsibility for weather-related damage. In this case, after a Red Alert storm destroyed the installation, we waited for safe conditions and reinstalled with reinforced mounting at no additional cost to the client. All our expressway installations include weather-resistant materials and professional-grade mounting.
Can educational institutions benefit from expressway advertising?
Absolutely. Expressway hoardings are highly effective for educational institutions during admission season. The Pune-Mumbai Expressway specifically reaches aspirant students and parents travelling between two of India's largest education hubs. A single expressway hoarding can generate 2L+ daily impressions — equivalent to months of digital advertising spend.