UltraTech 100% Legal PMRDA Hoarding Campaign
First fully compliant outdoor campaign in PMRDA region
Shubindia executed India's first 100% legally compliant PMRDA hoarding campaign for UltraTech Cement across 15 premium locations reaching 2M+ daily commuters. This established the benchmark for legal outdoor advertising in Pune's metropolitan development region.
Client: UltraTech Cement
Location: Pune
Campaign Period: 2023-2024
The Challenge
UltraTech needed to establish dominant outdoor presence in the rapidly developing PMRDA (Pune Metropolitan Region Development Authority) area. The challenge was navigating complex regulatory requirements while maximizing reach to construction and real estate decision-makers.
- Complex PMRDA permission requirements
- Need for premium locations in developing areas
- Target audience: Builders, contractors, developers
Our Approach
Shubindia became the first agency to secure 100% legal PMRDA permissions for outdoor advertising. We mastered the steel structure construction specifications required by PMRDA and established a network of premium locations across the development corridor.
- Pioneered PMRDA-compliant hoarding permissions
- Steel structure engineering expertise for safety compliance
- 15 strategic locations across PMRDA growth corridors
- Long-term site acquisition for exclusive access
The Results
UltraTech achieved dominant market presence in PMRDA region. Shubindia became their registered vendor and preferred outdoor partner. The campaign set the benchmark for legal outdoor advertising in the region.
Campaign Results
| Metric | Value | Details |
|---|---|---|
| Daily Reach | 2M+ | Commuters across 15 locations |
| Locations | 15 | Premium PMRDA sites |
| Contract | Registered Vendor | Long-term partnership |
| Compliance | 100% | Fully legal permissions |
Services: Hoardings, PMRDA, Steel Structure, Legal Compliance
Frequently Asked Questions
What is PMRDA advertising permission?
PMRDA (Pune Metropolitan Region Development Authority) has strict guidelines for outdoor advertising including structural safety, size limits, and environmental compliance. Shubindia specializes in obtaining these complex permissions.
How to get legal hoarding permission in PMRDA?
Legal PMRDA hoarding permissions require structural engineering approval, site NOC, and safety compliance certificates. Shubindia handles end-to-end permission acquisition with 100% legal compliance guarantee.