Planet Marathi Regional Film Promotion Campaign
High-impact visual campaign for Marathi cinema
Shubindia established Planet Marathi's outdoor marketing with high-impact campaigns across Maharashtra. 10+ film promotions achieved above-target box office through strategic premium hoarding placements near multiplexes.
Client: Planet Marathi
Location: Maharashtra
Campaign Period: 2022-2024
The Challenge
Planet Marathi needed to create blockbuster-level buzz for regional films that typically had limited marketing budgets compared to Bollywood releases.
- Limited budget vs Bollywood competition
- Need for premium visual impact
- Short promotional window (2-3 weeks)
Our Approach
We maximized impact through strategic premium location selection and creative that demanded attention. Large-format hoardings at cinema catchments created movie-premiere atmosphere.
- Premium locations near multiplexes
- Large-format spectacular hoardings
- Creative designed for maximum visual impact
- Coordinated pan-Maharashtra release
The Results
Films supported by Shubindia campaigns consistently outperformed box office expectations. Planet Marathi became a repeat client for all major releases.
Campaign Results
| Metric | Value | Details |
|---|---|---|
| Films Promoted | 10+ | Major releases |
| Box Office | Above Target | Consistent outperformance |
| Locations | 40+ | Premium sites per campaign |
| Client Status | Retainer | Ongoing partnership |
Services: Film Promotion, Regional Cinema, Marathi, Visual Impact