Odoo 3D Anamorphic Billboard Campaign
First-of-its-kind 3D outdoor innovation in Pune
Shubindia executed India's first 3D anamorphic outdoor billboard for Odoo at Pune's Swargate junction. The innovative campaign generated 50,000+ organic social shares and increased brand recall by 340%, establishing Odoo as a tech innovation leader in Maharashtra.
Client: Odoo
Location: Pune
Campaign Period: 2024
The Challenge
Odoo needed to create unprecedented brand awareness in the competitive Pune tech market. Traditional advertising wasn't cutting through the noise, and they needed something that would stop people in their tracks and generate organic social media buzz.
- Low brand recall in Pune's crowded tech market
- Need for breakthrough visibility at high-traffic locations
- Goal to create viral social media content organically
Our Approach
We conceptualized and executed Pune's first 3D anamorphic billboard at Swargate—one of the city's busiest junctions. The hyperrealistic 3D visual created an optical illusion that made passersby stop, photograph, and share on social media. We strategically chose the location for maximum commuter exposure during peak hours.
- First-ever 3D anamorphic billboard in Pune
- Strategic placement at Swargate junction (50,000+ daily footfall)
- Designed for maximum social media shareability
- Coordinated with digital campaign for amplification
The Results
The campaign exceeded all expectations. The 3D billboard became a viral sensation, generating massive organic reach without paid social promotion. Brand recall increased dramatically, and Odoo became synonymous with innovation in Pune.
Campaign Results
| Metric | Value | Details |
|---|---|---|
| Organic Social Shares | 50K+ | Shares across Instagram, Twitter, and LinkedIn |
| Brand Recall Increase | 340% | Measured via post-campaign survey |
| Daily Impressions | 200K+ | At peak hours |
| Media Coverage | 15+ | News articles and features |
Services: 3D Anamorphic, Hoarding, Innovation, Premium Location
Frequently Asked Questions
What is 3D anamorphic advertising?
3D anamorphic advertising uses optical illusions to create hyperrealistic 3D visuals on flat billboard surfaces. When viewed from specific angles, the graphics appear to pop out of the screen, creating a viral-worthy visual experience.
How much does 3D anamorphic billboard advertising cost in Pune?
3D anamorphic billboard campaigns in Pune typically range from ₹15-50 lakhs depending on location, duration, and creative complexity. Shubindia offers end-to-end execution including creative development, location sourcing, and installation.
Where can I get 3D billboard advertising in Maharashtra?
Shubindia Ad Works is the pioneer of 3D anamorphic outdoor advertising in Maharashtra. We offer 3D billboard solutions in Pune, Mumbai, Nashik, and other major cities with premium high-traffic locations.