Manforce Commuter-Targeted Bus Shelter Strategy
Strategic bus shelter advertising for maximum commuter reach
Shubindia deployed 150+ bus shelter ads for Mankind's Manforce brand across Pune, achieving 5x daily frequency among young adult commuters at 40% lower cost than traditional hoardings.
Client: Mankind (Manforce)
Location: Pune
Campaign Period: 2023-2024
The Challenge
Manforce needed discreet but effective advertising that would reach young adult commuters. Traditional hoardings were too prominent for the product category.
- Sensitive product category
- Need for high-frequency touchpoints
- Target: Young adult commuters
Our Approach
Bus shelters provided the perfect medium—high dwell time, repeated exposure, and eye-level messaging. We secured premium bus shelter inventory across 150+ high-traffic stops.
- 150+ bus shelter locations
- Strategic selection near colleges and IT parks
- Eye-level messaging for maximum impact
- 12-month sustained presence
The Results
Achieved dominant presence in commuter pathways. The campaign delivered highest frequency among target demographic at fraction of hoarding costs.
Campaign Results
| Metric | Value | Details |
|---|---|---|
| Bus Shelters | 150+ | Across Pune |
| Daily Frequency | 5x | Per commuter |
| Duration | 12 months | Sustained campaign |
| Cost Efficiency | 40% | Lower than hoardings |
Services: Bus Shelter, Commuter Marketing, PMPML, Transit
Frequently Asked Questions
What is bus shelter advertising cost in Pune?
Bus shelter advertising in Pune ranges from ₹8,000-25,000 per shelter per month depending on location. Premium IT corridor and college areas command higher rates. Shubindia offers packages for 50+ shelters with volume discounts.