JITO Connect 2016 — Core Team, Apex Committee | Full-Spectrum Event Branding
Shubham Jain served on the core team of the Apex Committee, managing 200+ hoardings across Pune and pan Maharashtra for one of India's largest business networking summits
Shubham Jain was part of the core team in the Apex Committee for JITO Connect 2016, managing a 5+ channel advertising campaign including 200+ outdoor hoardings across Pune and pan Maharashtra, transit advertising, newspaper ads, radio spots, and full event branding.
Client: JITO Connect 2016
Location: Pune
Campaign Period: 2016
The Challenge
JITO Connect 2016 was one of India's most prestigious business networking events, bringing together thousands of entrepreneurs, industrialists, and thought leaders. The Apex Committee needed a core team member who could orchestrate a massive, multi-channel branding operation — from 200+ outdoor hoardings across Pune and pan Maharashtra to on-site event branding, transit media, newspaper insertions, and radio spots. The complexity was immense: multilevel government and municipal permissions, tight timelines, vendor coordination across five media channels, and the need for a cohesive visual identity that commanded respect at every touchpoint.
- Coordinating multi-channel advertising across 5+ media formats simultaneously
- Managing 200+ hoardings across Pune and pan Maharashtra
- Securing multilevel government and municipal permissions for event branding across Pune city
- Delivering premium site branding for a high-profile national event
- Managing tight deadlines with zero margin for error across outdoor, print, transit, and radio
Our Approach
Shubham Jain was part of the core team in the Apex Committee for JITO Connect 2016. We managed 200+ outdoor hoardings across Pune and a few pan Maharashtra locations; premium on-site branding — entrance gates, stage backdrops, sponsor walls, directional signage; transit advertising on auto rickshaws and buses; full-page newspaper ads in Times of India, Sakal, and Maharashtra Times; radio spots on Radio Mirchi, Red FM, and Radio City; and all multilevel municipal permissions.
- Core team member in the Apex Committee for end-to-end advertising management
- Outdoor: 200+ hoardings across Pune and pan Maharashtra
- Event Branding: Entrance arches, stage design, sponsor walls
- Transit: Auto rickshaw and bus branding across Pune
- Print: Full-page ads in TOI, Sakal, Maharashtra Times
- Radio: FM spots during drive time
- Secured all multilevel government clearances
The Results
JITO Connect 2016 was a landmark success. The comprehensive advertising blitz with 200+ hoardings across Pune and pan Maharashtra ensured maximum awareness. Seamless execution across all channels established Shubindia as the go-to partner for large-scale event advertising.
Campaign Results
| Metric | Value | Details |
|---|---|---|
| Media Channels | 5+ | Outdoor, Transit, Print, Radio, Event Branding |
| Outdoor Sites | 200+ | Hoardings across Pune and pan Maharashtra |
| Event Footfall | 50 Lakhs+ | Business delegates and visitors |
| Permissions Secured | 100% | All multilevel clearances obtained on time |
Services: Event Branding, Site Branding, Outdoor Advertising, Transit Advertising, Newspaper Advertising, Radio Advertising